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James' Swiss font is elegantly described through James' use of parody.He uses humor again when he makes a train out of text.Humor is important because art/design/goodcreativestuff has to be emotionally engaging to be really meaningful to its audience. And there's little that's better than a good laugh. Why else is comedy so popular? There's a whole category for it at the movie store! To give a better idea of what I mean, I'd like to recount my reaction to James' type and train pieces:
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